Mondolēz CEO Irene Rosenfeld introduces their new brand of of health products “Véa” and discusses the company’s move towards well-being. Véa
biscuits will be available in the US and Canada in July. Following is a transcript of the video.
SARA SILVERSTEIN: And you guys are moving into more — you have a new health brand, is that correct?
IRENE ROSENFELD: Well being, yes.
SILVERSTEIN: Yes, and it’s pronounced Véa?
ROSENFELD: Yes, and in fact, I’d love to show it to you.
SILVERSTEIN: Yes, please.
ROSENFELD: This is a new product that we actually are launching here in the Us in July. It will be available in retail stores. And we are very excited about it. It is basically targeted to millennial consumers, it is made with natural flavours, natural colours, no artificial ingredients, no GMOs and it comes ina variety of flavours that consumers have told us that they want. Things like Andean Quinoa, things like Peruvian sweet potato, flavours from all over the world. It’s available in these stand-up packages, which is a very convenient packaging format and we think it really meets the need of today’s consumer to have some that is delicious sand nutritious at the same time.
SILVERSTEIN: And this is like a clear health push, is it also bleeding into the rest of your products as well or are you going to leave Oreos the way that my husband likes them?
ROSENFELD: Well, as we think about the future and we look at where consumers are going, there’s no question the single biggest trend among our consumers everywhere in the world is a desire to eat better and to move toward well-being. That doesn’t mean they aren’t eating indulgent products, we are still seeing terrific growth of Oreos, of Cadbury Dairy, Milka Milk Chocolate. But we are increasingly thinking about providing those products in reusable, resealable packaging, in smaller packaging sizes so that they can be more permissible. At the same time, in our biscuit business, we see a real opportunity to take out some of the ingredients that our consumers have told us they’d like to see less of: saturated fat, transfat, sugar and add more whole grains as we would have in a product like Vea as well as to be able to add protein for example. So we’re doing both renovation of existing brands, we’re about to launch a protein enhanced version of our very successful Belvita biscuit with 10 grams of protein and we are at the same time, taking products like Triscuit and launching a GMO-free version. So it’s a combination of innovation and renovation all designed to contemporize our brands and our portfolio and better meet the needs of our consumers.
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