A deals site accidentally revealed the name 'iPhone X Edition' hours before Apple's iPhone 8 event

IPhone 8 MKBHD (2)Marques Brownlee/YouTubeA mock-up of the tenth-anniversary edition iPhone.

Apple is expected to launch three new iPhones today but, despite numerous leaks about the design and software, their names remain a huge mystery.

A code leak last week suggested the new phones would be called the iPhone 8, the iPhone 8 Plus, and the iPhone X. But according to 9to5Mac, there’s another possible name for the third, highest-end iPhone: the iPhone X Edition.

9to5Mac noticed that a US deals site called Discover had accidentally updated its site with the new devices, specifically listing the iPhone X Edition, as opposed to just the iPhone X.

Discover eventually removed the reference.

IPhone X Edition (?)9to5Mac/DiscoverDiscover’s listing mentioning the ‘iPhone X Edition.’

Whatever the name for the most expensive new iPhone, it looks like Apple won’t follow its normal chronological naming conventions.

The Cupertino giant introduced the iPhone 7 and iPhone 7 Plus last year, and so you might expect the “iPhone 7s” and “iPhone 7s Plus” to be their natural successors.

But this year is the tenth anniversary of the iPhone, which is why there’s a third, more expensive phone in the mix.

The two baseline models will apparently skip the traditional “s” version and jump straight to “iPhone 8” and “iPhone 8 Plus,” while most rumours have pointed towards “iPhone X” as the name for the highest-end model (where “X” would represent the Roman number 10).

But the name “iPhone Edition” — which would follow the gold version of the Series 1 Apple Watch, also named “Apple Watch Edition” — has been thrown around quite a lot, too, and the more complete “iPhone X Edition” might make as much sense.

It would clearly spell out that this is the tenth-anniversary edition of the iPhone, and still retain the cool letter X.

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.