Apple’s cheap new iPhone is a bargain compared to its high-end models

The new iPhone SE is Apple’s latest play for the low-end, with a retail price starting at only $399. But is it a good deal?

This chart from Statista based on information from IHS suggests that it is. Apple’s markup over cost of goods on the iPhone SE is less than $250, whereas its markup on the large-screen 6S Plus is more than $500.




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