Ouriel Ohayon is famous among French entrepreneurs as the former writer of TechCrunch France, but he is an accomplished entrepreneur and VC in his own right, who is now based in Israel. He recently left his plush VC gig to start a new company called AppsFire. I sat down with Ohayon on his last trip to Paris to talk about AppsFire.
AppsFire is a simple app that helps you share iPhone app recommendations with your friends. AppsFire has all the trappings of the latest startups, including its own short URL http://getap.ps/ and an API that will come soon, Ohayon tells me. Android and BlackBerry versions are also forthcoming.
AppsFire wants to solve an important problem: there are over 100,000 iPhone apps, and the iPhone app store alone isn’t enough to help discover all the useful apps out there. Meanwhile the iPhone app store is now a billion dollar market and app stores are sprouting up all around numerous devices and platforms.
The company also recently launched PasteFire, an app that lets you share links and other items between your iPhone and your computer — copy something on your iPhone and you can paste it on your computer, and vice versa. Ohayon tells me that PasteFire is superior to other similar services because PasteFire is smart. For example, if you put a phone number into PasteFire, it will recognise it as such and prompt you to call or add to contacts; if you put an address, you’ll be able to look it up on Google Maps, etc.
For Ohayon, the grand idea behind AppsFire is to help apps in every app store become viral and, in turn, become the centre of distribution of mobile apps. Ohayon told me his business model is “secret” but it’s not hard to see how such a thing could be monetized. If AppsFire pulls it off, it could be a very powerful service.