iPhone Address Book Fiasco Should Be Apple's Cue To Build Its Own Social Network

Apple is good at many things, but so far, it has not excelled at “social” Web services. For example, Ping, the music-focused service it launched in 2010, is seen as one of its rare failures.

But now Apple has a real chance to do something “social” properly, by turning its huge and growing base of iOS users into a useful social platform, while maintaining appropriate privacy and security.

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