Why? Because, after a year and a half of waiting, and countless rumours, consumers were expecting some sort of new design for the iPhone.
It’s not just Apple blogs that cover every angle or rumour on Apple setting those expectations. Even the Wall Street Journal reported in July, “the new iPhone is expected to be similar to the current iPhone 4, but thinner and lighter with an improved eight-megapixel camera.”
So, people are right to feel let down! They didn’t get what they expected.
Now, once they get over the disappointment, people will still buy iPhone 4Ss. Millions, and millions of iPhone 4Ss. Piper Jaffray analyst Gene Munster maintained his 25 million unit sales estimate for the fourth quarter, citing (in-part) pent up demand at Verizon and Sprint for the iPhone.
And those people are going to love their iPhone 4S. The new camera will look great. The faster processor will be great. The voice recognition software — which is exclusive to the iPhone 4S — appears to be the next great innovation in mobile, provided it works as well as the demo on stage showed.
Of course, in eight months when Apple reveals the iPhone 5, they’re going to be kicking themselves. But, that’s life! Especially in the world of technology. (Maybe this is the new release schedule, and the iPhone 5 doesn’t appear until October 2012. In which case, no biggie!)
Now, all that said, we do have a lot of questions about this iPhone 4S.
Where did all the leaks and reports of a thinner, tear dropped iPhone 5 come from? Was Apple working on it, and then ran into manufacturing problems and had to shelve it? It feels like something is amiss, right? What took Apple so long, if this is just a speed bump upgrade in hardware? The software upgrades? The integration of voice recognition software?
Who knows? Maybe we’ll get those answers, but it’s likely we won’t.
And even if they’re disappointed today, iPhone 4S owners will be thrilled when they break open an iPhone 4S on October 14.