It’s iPad launch day.
And that means…
Well, you know what that means. It means that the semi-annual ritual for thousands upon thousands of Apple fans has begun.
We’d like to be able to offer some special insight into what compels people to stand in line for hours for a product they don’t need that they can buy in seconds online.
But we’re afraid we don’t have any special insight into that.
Desire to follow the herd?
Whatever it is, it’s powerful. And infectious.
So, as ever, we’ll just sit back and be amazed and inspired by…
This AT&T store in NYC's Union Square was still closed at 8 a.m., but there was only one person waiting in line.
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