Apple and Android Strengthen Their Grip On The U.S. Market

The two-horse race in the U.S. smartphone market continues to distance itself from the rest of the pack.

According to the latest comScore numbers, Android and iOS account for a staggering 89 per cent of the market, up from 76 per cent a year ago.

Note that comScore’s numbers reflect installed base, not shipments. The launch of a new smartphone model, like the iPhone 5, would not make a big difference in the market share figures if the purchasers were already on iOS as iPhone 4 users. 

For all the hype surrounding Microsoft’s big reentry into the market with Windows Phone 8, its market share has continued to decline. Microsoft’s share peaked last April, before it announced that current Windows Phone owners would only get a partial upgrade to the platform’s latest iteration.

Potential third platforms can take solace though: the U.S. is no longer the world’s largest smartphone market. If Android and iOS ever see a serious challenger, it will likely surface in relatively untapped emerging countries, as penetration slows in established markets

U.S. smartphone market share

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