Photo: Schuey via Flickr
Researchers recently found what the rest of us already knew: clothing labels are more impressive than the clothes themselves.What we didn’t already know is just how impressive those labels can be.
Rob Nelissen and Marijn Meijers, researchers at Tilburg University in the Netherlands, conducted two experiments. In the first, a man wore either a shirt with no logo, a shirt with a designer logo (Lacoste or Tommy Hilfiger), or a shirt with a non-designer logo.
The person wearing a Lacoste polo received the highest rating (3.5 out of 5), followed by the Tommy Hilfiger wearer (3.47). The person wearing no logo at all scored higher than the one wearing a non-designer logo (2.91 versus 2.84 respectively).
The second experiment yielded more surprising results. Subjects watched two men interview for a job, one outfitted in a shirt with a visible logo, and the other without. “The logo led observers to rate the man as more suitable for the job, and even earned him a 9% higher salary recommendation,” The Economist writes.
Next time you go into an interview, make a visible investment in your attire and the suit could pay for itself.
For more ways to nail an interview, check out 17 Great Answers To 17 Real Interview Questions You Don’t Want To Be Asked >>
For more on this study, head over to The Economist >>
NOW WATCH: Ideas videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.