Photo: andrew mace– via flickr
The Internet Advertising Bureau has just released its report on how much money was spent on online ads in 2010 and how.Here’s a few takeaways:
- Online ads grew 15% to $26 billion for 2010, and recovered to the growth rates from before the financial crisis
- Search is still the biggest category but display is growing faster
- The Top 10 companies (read: Google, Yahoo and Microsoft) account for 72% of the revenue, making this a hugely concentrated market
- Retail is still the biggest category, followed by telecom and financial services.
But there’s much more, so let’s look at some charts.