The Online Ad Market Comes Roaring Back With A Record $26 Billion In 2010

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[credit provider=”andrew mace– via flickr” url=”http://www.flickr.com/photos/acmace/4142513260/in/set-72157622546326169/”]

The Internet Advertising Bureau has just released its report on how much money was spent on online ads in 2010 and how.Here’s a few takeaways:

  • Online ads grew 15% to $26 billion for 2010, and recovered to the growth rates from before the financial crisis
  • Search is still the biggest category but display is growing faster
  • The Top 10 companies (read: Google, Yahoo and Microsoft) account for 72% of the revenue, making this a hugely concentrated market
  • Retail is still the biggest category, followed by telecom and financial services.

But there’s much more, so let’s look at some charts.

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title=”Q4 was a record holiday quarter, with $7.45 billion spent”
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title=”The market overall is still growing fast, 15%”
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title=”Growth is back to what it was before the recession”
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title=”15 of the last 20 quarters have seen growth”
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[slide
permalink=”the-second-half-of-the-year-is-always-bigger-than-the-first-because-of-the-holiday-period-6″
title=”The second half of the year is always bigger than the first, because of the holiday period”
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[slide
permalink=”the-market-is-highly-concentrated-the-top-10-companies-control-72-of-the-market-the-top-50-91-7″
title=”The market is highly concentrated. The top 10 companies control 72% of the market, the top 50 91%.”
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[slide
permalink=”search-is-still-the-biggest-category-but-display-is-grabbing-a-larger-share-of-the-pie-8″
title=”Search is still the biggest category but display is grabbing a larger share of the pie”
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[slide
permalink=”mobile-ads-are-estimated-at-550-650-million-9″
title=”Mobile ads are estimated at $550-$650 million”
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[slide
permalink=”search-has-been-the-biggest-since-2006-display-is-growing-classifieds-are-holding-10″
title=”Search has been the biggest since 2006, display is growing, classifieds are holding”
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[slide
permalink=”the-biggest-spenders-by-far-are-retail-followed-by-telcos-and-banks-11″
title=”The biggest spenders by far are retail, followed by telcos and banks”
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[slide
permalink=”performance-based-ads-which-include-search-but-not-only-are-growing-and-cpm-mostly-display-is-shrinking-12″
title=”Performance-based ads, which include search but not only, are growing, and CPM (mostly display) is shrinking.”
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[slide
permalink=”online-marketers-love-measurable-roi-impressions-are-nice-but-not-so-great-and-they-dont-want-to-hear-about-hybrid-stuff-13″
title=”Online marketers love measurable ROI. Impressions are nice, but not so great. And they don’t want to hear about hybrid stuff.”
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[slide
permalink=”for-the-first-time-internet-ads-are-bigger-than-newspapers-but-theyre-still-much-smaller-than-all-tv-put-together-14″
title=”For the first time, internet ads are bigger than newspapers! But they’re still much smaller than all TV put together.”
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[slide
permalink=”heres-the-growth-of-the-internet-tv-and-cable-from-the-years-theyve-been-launched-and-with-inflation-adjusted-amounts-internet-is-growing-much-faster-than-they-were-15″
title=”Here’s the growth of the internet, TV and cable from the years they’ve been launched, and with inflation-adjusted amounts. Internet is growing MUCH faster than they were.”
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title=”After the past of advertising, the future of commerce”
content=”What Amazon Will Be Like In 2030 →
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