Internet Advertising Bureau, Examined

The Internet Advertising Bureau loves to encourage standards, fair dealing, and accountability among its members, so ClickZ’s Kate Kaye decided it was time to take a peek under the trade group’s own hood.  Here’s what she found:

  • The non-profit generated $3.1 million in revenue in 2003, $4.5 million in 2004, and $5.2 million in 2005.
  • 55% of revenue comes from from dues, down from 100% five years ago. The site’s job board generates sat least $100,000 annually.  Advertising on the site and in newsletters also brings in cash: $22,404 in 2005, $42,663 in 2004 and $5,513 in 2003.
  • The group currently has 346 (paying) members, a far cry from 30-some in 2001.  The membership includes not only publishers, but vendors, a choice that gave some employees pause.
  • IAB CEO Randall Rothenberg makes $450,000 a year, pre-bonus.  Who knew?

The decade-old IAB is headquartered on 27th Street and recently opened an office in Washington. More from Kate Kaye and ClickZ, including detailed financial statements, here.

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