Here Are The Markets That Are Still Smoking For Cigarette Companies

The tobacco industry used to be one of America’s most profitable, but you know how the story goes
— scientific research and litigation slowly chipped away at the smoking facade.
Add to that excise taxes and restrictions, and now under 20% of Americans are smokers.

But big tobacco companies like Marlboro-maker Philip Morris International (PMI) have footholds in emerging markets, which are still highly lucrative areas for the cigarette business. Asia in particular has been a growing market (and Europe still has plenty of smokers too).

We pulled 10 key slides from the company’s latest quarterly earnings presentation that capture the state of the international smoking markets.

Illicit trade is a problem in Turkey.

The Philippines is a tough place for Big Tobacco.

But the rest of Asia is looking strong.

Growth is steady in Indonesia.

Japanese consumers love innovative ways to smoke.

Unemployment is a problem for smokers in Europe

But Philip Morris is finding a way to grow in a shrinking market.

Germans love their Marlboros.

Italy's got a smoking tax in the pipeline.

Big price hikes are barely slowing volumes in Russia.

How about some more risky behaviour?

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