Intel Has A New Slogan [THE BRIEF]

intelIntel CEO Paul Otellini speaks during his keynote address at the Intel Developers Forum in San Francisco, California September 13, 2011.

Good morning, AdLand. Here’s what you need to know today:

Intel changed its slogan from “Sponsors of tomorrow,” which it has been using since May 2009, to “Look inside.” VP of marketing Deborah Conrad told the New York Times, “‘Sponsors of tomorrow’ didn’t leverage our heritage as much as ‘Look inside’ does… ‘Look inside’ is a call to action, and ‘Intel inside’ says, ‘Hey, here I am.'” Intel will be using Venables Bell & Partners as its creative agency as opposed to using the roster system, which the company did in the past.

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Previously on Business Insider Advertising:

  • New Superman Movie Will Have The Most Commercialization Ever: 100 Marketing Tie-Ins
  • The Ad Exec Fired For Making The Worst Ever Ford Ad Just Got A New Job
  • How Facebook Makes A Reliance On Google Look Like An ‘Achilles Heel’ For Advertisers
  • Risky Business: Why WTF is My Management Philosophy
  • Red Bull’s Epic Video Of A Man Jumping Off Everest Is A Flop
  • McDonald’s Approved This Sex Song About ‘Secret Sauce,’ Sung By Kelly Clarkson
  • Burger King Used A 3D Printer To Make A Hands-Free Whopper Holder 

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