Photo: Jeff Kubina
“I had always assumed that my company was unsellable because the supplements were not protected by any patents—just trademarks and brand equity.
What I had underestimated was how valuable the model and customers were. I had created a low-friction business that used capital efficiently and printed money, with a solid database of reliable customers as a cherry on top. That’s what the acquirers bought…”
– Tim Ferriss, founder of BrainQUICKEN
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