INSTANT MBA: Your Company Might Be More Sellable Than You Think

Tim Ferriss

Photo: Jeff Kubina

Today’s lesson comes from Tim Ferriss, founder and former owner of BrainQUICKEN, a sports nutritional supplements company, and author of The 4-Hour Workweek: 

I had always assumed that my company was unsellable because the supplements were not protected by any patents—just trademarks and brand equity.

What I had underestimated was how valuable the model and customers were. I had created a low-friction business that used capital efficiently and printed money, with a solid database of reliable customers as a cherry on top. That’s what the acquirers bought…”

Tim Ferriss, founder of BrainQUICKEN

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