INSTANT MBA: Throw Out Customers Who Don't Add To Your Bottom Line

Clate Mask

Today’s lesson comes from Clate Mask, CEO of Infusionsoft: 

“Too often, we push forward in our business growth initiatives without realising the cost of acquiring the wrong customers.  

These are the ones who complain often, demand extra resources and erode employee morale.

They might add to the top line,
but they certainly don’t add to the bottom line—or the balance
sheet—of the business.”


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