INSTANT MBA: Giving A Product Away For Free Will Make An Idea Spread, But It's Not A Smart Move

Seth Godin

Today’s advice comes from entrepreneur and author, Seth Godin:

“Price is often a signaling mechanism, perhaps nowhere more than in the area of content.

“Free enables your idea to spread. Price, on the other hand, signals individuals and often ends up putting your idea in the right place. Mass shouldn’t always be the goal. Impact may matter more.”

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