Photo: Duarte Design, Inc.
Today’s advice comes from Huffington Post coverage of Duarte Design, Inc. CEO Nancy Duarte’s speech:“Story is the most powerful way to persuade, whether you’re persuading to sell your book or persuading to sell your idea.”
Duarte, who is not only a design firm CEO but also a published author, shared her insights on how to captivate an audience and garner support for innovative new ideas that might push you company in a new direction. Fundamentally, she says, make sure any presentation you give has three distinct parts — a beginning, middle, and end. A story arc like this keeps people engaged and interested.
Sure, that’s what we’re all taught in grade school. But Duarte insists 95% of presentations don’t follow that guideline, leaving the audience a bit more lost and unplugged than it should be. By following that formula, you can virtually guarantee a memorable pitch, or at least a resonant one that makes sense.
And when you get to that “end” section of the presentation, Duarte says, you simply must end on a hopeful high note. Encourage your audience to imagine how your company, or even people’s lives, could be better with your idea firmly in place. That’ll really stick with them, she says.
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