Photo: women2org via YouTube
Today’s advice comes from Sukhinder Singh Cassidy, Founder and Chairman of JOYUS, an online video shopping experience company, via her interview with Women2.0:“As [people] are thinking about fundraising and pitching for the first time… for a first-time entrepreneur, what people are really going to look at and measure is your ability to make progress… It’s absolutely one of the key metrics that first investors are going to judge you by.”
Singh Cassidy likes to think of the laws of inertia when it comes to getting over the hurdle of initially raising funds: an object at rest stays at rest. It will seem intimidating at first, she says, but nothing will get done unless you launch yourself into action.
Potential investors will ask, “‘What is her ability to go out and get stuff done?'” Going in head-first with a plan for investors is a great way to demonstrate your potential to get the job done.
“You got to get going… There is nothing that makes something less daunting than doing it a few times, and there’s nothing that’s better for an entrepreneur than diving right in—to have your first pitch in this environment is awesome.”
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