Photo: Ricky Brigante via flickr
Today’s advice comes from Phil Stanton, Co-Founder of Blue Man Group via CNN Money: “When we started to teach other people how to do the character, it was really difficult. It was so personal, because I felt like I was the Blue Man. Passing that on was hard, but it was joyous at the same time because we knew the show had to go on.”
Blue Man Group currently makes 3.54 million in revenue each week from their sold out shows. Founded in 1987 in New York City, the performance group, centered around three blue painted characters played by co-founders Matt Goldman, Phil Stanton and Chris Wink.
By 1993 their show was exploding in popularity so the founders started a production company, Blue Man Productions. They realised if they wanted to expand, the first step would be training new employees—mainly actors— to play the Blue Man characters. With this growth also came letting go of part of the artistic expression the founders felt so connected to.
But as Stanton explains, as long as the training is overseen for quality control, it is necessary to trust new leaders so a business can grow.
“The associate directors visit each show three times a year and have weekly contact with Blue Man captains in each city. They watch the shows and do workshops with the guys, but performers have to find their own Blue Man.”
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