Today’s lesson comes from Tim Ferriss, the bestselling author of The 4-Hour Workweek and founder of BrainQuicken, a San Jose-based online company that sells sports nutrition supplements.
Unless you’re in one of a handful of businesses like public speaking, I think managing and growing a personal brand can be a huge distraction for company founders.
I see all of these entrepreneurs trying to collect Twitter followers, and it reminds me of a matador waving a red flag in front of a bull. In this case, the founders are the bull. The bullfighter moves the flag away, and the bull comes up with nothing but air…The product has to come first.
– Tim Ferries, author of The 4-Hour Workweek
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