INSTANT MBA: Growing Personal Brands Can Hurt Your Company

Tim Ferries

Today’s lesson comes from Tim Ferriss, the bestselling author of The 4-Hour Workweek  and founder of BrainQuicken, a San Jose-based online company that sells sports nutrition supplements.

Unless you’re in one of a handful of businesses like public speaking, I think managing and growing a personal brand can be a huge distraction for company founders.

I see all of these entrepreneurs trying to collect Twitter followers, and it reminds me of a matador waving a red flag in front of a bull. In this case, the founders are the bull. The bullfighter moves the flag away, and the bull comes up with nothing but air…The product has to come first.

– Tim Ferries, author of The 4-Hour Workweek

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