INSTANT MBA: Give The "Ballsiest" Guarantee Possible And Watch Sales Soar

Pamela Yellen

Today’s lesson comes from Pamela Yellen, president of Bank On Yourself, a financial and retirement planning program:

“My favourite strategy is implementing the strongest and ballsiest guarantee that you possibly can.

I think that most business owners and entrepreneurs know that using a guarantee does increase sales, but most businesses don’t use this very powerful strategy, and those who do use it often use very weak and unspecific guarantees like, ‘Your satisfaction is guaranteed.'”


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