Today’s advice comes from Jeff Haden’s column at Inc.“If you think of “selling” as explaining the logic and benefits of a decision, then everyone—business owner or not—needs sales skills: To convince others an idea makes sense, to show bosses or investors how a project or business will generate a return, to help employees understand the benefits of a new process, etc.”
In reality, being an entrepreneur is like being a full-time salesperson. But instead of simply selling a product or idea you’re selling your business as a whole.
That’s why Haden says that more than 20 business owners and CEOs told him that sales skills are one of the most invaluable skills you can gain if you want to succeed in the business world.
“So if you’re a would-be entrepreneur, set aside your business plan and work in sales for a year or two,” he said. “If you’re a struggling entrepreneur, take a part-time sales job. Part of the reason you’re struggling is likely due to poor sales skills.”
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