Photo: Jacob Morgan
Today’s advice comes from Brian Solis, principal at Altimeter Group.
“You can lose yourself in anything. But, everything starts with establishing goals and objectives. Many businesses aren’t really thinking about it on a deeper level.
“Businesses are looking at goals from the standpoint of number of followers, but in reality those are soft metrics that don’t really show or demonstrate whether we’re on the right track.
“I’m a firm believer in tangible goals. Do we want to generate leads? Hire new employees? Set out with objectives and build programs around that to see the impact you’re having—then you can assign time, resources, and budgets to it.
“We find that over time businesses will be required to have a full-time person and at least part-time in different departments. Then, as you see the ability to meet goals and objectives, you can make the choice to expand.”
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