Joe Meyer, CEO and President of HopStop
Today’s lesson comes from Joe Meyer, president and CEO of HopStop:
“While I’m a big fan of Foursquare, I view it much more as a “nice-to-have” service than a “must-have” service.
“Whether I check-in to where I’m going or not isn’t necessarily going to make or break my day. But if I don’t know where I’m going or how to get there…then that is far more day/life altering.
“Although we’re very much a location-based/location-aware service like Foursquare, HopStop is far more utilitarian and central to people’s everyday lives.”
For more on HopStop’s strategy, check out our Q&A with Joe on Why Being #2 To Google Is Actually Awesome >>
Want your business advice featured in Instant MBA? Submit your tips to [email protected]. Be sure to include your name, your job title, and a photo of yourself in your email.
NOW WATCH: Ideas videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.