Today’s lesson comes from Julian Assange, founder of WikiLeaks:
“There’s a network effect for anything to do with trust. Once something starts going around and being considered trustworthy in a particular arena, and you meet someone and they say ‘I heard this is trustworthy,’ then all of a sudden it reconfirms your suspicion that the thing is trustworthy.So that’s why brand is so important, just as it is with anything you have to trust.”
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