INSTANT MBA: Ask Yourself Just How Relevant You Are

Lyle Heidemann

Photo: Lyle Heidemann

Today’s lesson comes from Lyle Heidemann, CEO of True Value, a hardware cooperative with more than 5000 independent retail locations. 

“Every retailer, independent of the economy, needs to take a hard look at their marketplace and ask themselves: ‘Am I the leader in the marketplace in my categories?’ and ‘Am I relevant from a customer standpoint?’

And if not, the question becomes, ‘What do I do about it?”

Lyle Heidemann, True Value CEO  

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