Today’s lesson comes from Deepak Chopra, speaker and author of The Soul Of Leadership:
“You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung.
It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox…and romance.”
Want your business advice featured in Instant MBA? Submit your tips to [email protected]. Be sure to include your name, your job title, and a photo of yourself in your email. Get Instant MBA Delivered To Your Inbox
It’s simple. It’s convenient. It’s free. Just complete the form below and click “Sign Up”.
Please Note: Business Insider will never share your information with any other companies. You also have the ability to unsubscribe from these newsletters at any time simply by following the unsubscribe link located at the bottom of each email
Business Insider Emails & Alerts
Site highlights each day to your inbox.