- Instagram is worth more than $US100 billion, according to a Bloomberg Intelligence analysis.
- That’s 100 times what Facebook bought it for in 2012.
It turns out buying Instagram was a great move for Facebook.
According to data from Bloomberg Inteligence, Instagram would be worth $US100 billion if it were a standalone company. That’s more than 100 times the $US1 billion Facebook bought it for in 2012.
While Facebook has been involved in a series of controversies involving everything from Russian propaganda to monitoring hate speech, Instagram appears to be unscathed. It’s adding users faster than Facebook and will probably surpass 2 billion in the next five years, Bloomberg Intelligence analyst Jitendra Waral wrote Monday.
Last week, Instagram signalled it was willing to take on the likes of YouTube and Snapchat with its new long-form video app, called IGTV. The new app provides a new source of advertising revenue and a way to attract users, further cementing its growth.