- Instagram pushed out an app update that introduced a redesigned feed that removed vertical scrolling in favour of a horizontal feed that you tap through.
- Those who received the update promptly started freaking out and posting to social media about the redesign.
- Instagram says it didn’t mean to roll the update out as widely as it did, and that it was only intended as “a very small test.”
- Instagram has now rolled back the update.
It may soon be time to say goodbye to Instagram as we know it.
On Thursday, the company started rolling out a major redesign to its interface that eliminated vertical scrolling. Users who had gotten the update quickly took to Twitter to express their displeasure about the change.
It turns out that Instagram didn’t intend to roll out the update as widely as it did. Head of Instagram Adam Mosseri tweeted out an apology, stating that “this was supposed to be a very small test but we went broader than we anticipated.”
Sorry about that, this was supposed to be a very small test but we went broader than we anticipated. ????
— Adam Mosseri (@mosseri) December 27, 2018
“Due to a bug, some users saw a change to the way their feed appears today,” an Instagram spokesperson later told TechCrunch. “We quickly fixed the issue and feed is back to normal. We apologise for any confusion.”
TechCrunch was the first to report about the redesign back in October. At the time, the feature was being tested internally and only on the app’s Explore page.
But on Thursday, Instagram accidentally expanded the update to a wider set of users. Those who received the update reported that when they opened Instagram, they were only be able to swipe left or right through photos rather than scrolling up and down, which has been the norm on Instagram since the app’s inception.
Here’s a screen capture video of how the new update worked:
— Daniel (@Dani3lNe) December 27, 2018
Much like past Instagram updates, the change sparked everything from mild displeasure to outright rage on Twitter:
— Meg ✨ (@voidkermit) December 27, 2018
the folks at Instagram HQ today pic.twitter.com/MubEX9DFDH
— Sean O'Kane (@sokane1) December 27, 2018
Opening up Instagram like… pic.twitter.com/PoDkHC9okq
— Atlanta Falcons (@AtlantaFalcons) December 27, 2018
This new Instagram update pic.twitter.com/9rzcn607uF
— Zara Larsson (@zaralarsson) December 27, 2018
Big group sitting next to me at lunch in Kentucky all talking about the Instagram update #swipegazi
— Alex Heath (@alexeheath) December 27, 2018
There were also those who went the sarcastic route:
(i don't, it's absofuckinglutely terrible, just seeing how ratio'd this tweet can get)
— Casey Neistat (@CaseyNeistat) December 27, 2018
Everybody loves the Instagram update.
— Sam Ro (@SamRo) December 27, 2018
After Instagram rolled back the update, users took to Twitter to voice their relief:
— Jason Lim (@jas0nsg) December 27, 2018
Rolled back, THANK GOD
— Lainna Fader ???? (@lainnafader) December 27, 2018
Why couldn’t Snapchat hit the reset button like Instagram did?? It was that easy this whole time??
— taay (@Real_Tayler) December 27, 2018
— sαℓσυα ღ (@justsaloua) December 27, 2018
But there were also those who tried to look beyond the backlash:
Facebook has been saying for months now that it expects Stories to overtake feed in the near future
— Karissa Bell (@karissabe) December 27, 2018
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