Instagram added a goofy new 'Superzoom' feature and creepy face filters in time for Halloween

  • Instagram introduced a new feature called Superzoom.
  • The feature adds quick zooming and sound effects to videos. 
  • Instagram also added new face filters and stickers in time for Halloween.


Called Superzoom, the feature lives inside the camera on the Instagram app. You can access it by swiping along the bottom of the screen among the camera options. 

To use Superzoom, just press and hold the shutter button. The camera will automatically zoom in, complete with dramatic sound effects. Superzoom works on both the rear and front-facing cameras. 

Here’s a look at the feature in action:

Superzoom arrives in time for Halloween, along with creepy new face filters — including a vampire and a zombie  — and festive stickers. The new features are available now for iOS and Android devices.

And if this all feels distinctly familiar, and you can’t quite put a finger on why, here you go:


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Zoooom in on your friends with Superzoom, an easy way to record a funny video with dramatic sound! ???? ????
— Instagram (@instagram) October 26, 2017

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