Kylie Cosmetics, Nike, and Zara want shoppers to buy their products right on Instagram. Here's the full list of retailers that are giving early access to the game-changing service.

KKW / Kylie Cosmetics / InstagramInstagram is launching ‘checkout on Instagram.’
  • Instagram launched a checkout button this week, allowing users to shop without ever leaving the platform.
  • Checkout on Instagram is currently being beta-tested with 23 brands.
  • Instagram has partnered with some of the buzziest names in retail, including Kylie Cosmetics, Zara, and Outdoor Voices.

You can now shop on Instagram without ever leaving the app.

On Tuesday, Instagram announced it had launched “Checkout on Instagram.” Shoppers can tap an Instagram photo to see a “Checkout on Instagram” button, which lists the price of the item. Tapping the button allows users to select from various options like size and colour, see similar items, and pay without leaving Instagram.

Read more:It helps Facebook further fortify its walled garden’: Instagram is testing in-app checkout to make shopping more seamless, but experts say it has a bigger agenda

However, shoppers won’t be able to buy from just any brand with an Instagram page. Checkout on Instagram launched with 23 brands, including some of the buzziest, most Instagrammable names in retail.

Here are the 23 brands that you can now shop from without ever leaving the Instagram app:


Adidas

Instagram handle: @adidaswomen


Anastasia Beverly Hills

Julien M. Hekimian/Getty Images for Sephora

Instagram handle:@anastasiabeverlyhills


Balmain

Instagram handle: @balmain


Burberry

Facebook/Burberry

Instagram handle: @burberry


ColourPop

Facebook/ColourPop

Instagram handle: @colourpopcosmetics


Dior

Instagram handle: @dior


H&M

Facebook/H&M

Instagram handle: @hm


Huda Beauty

Courtesy of Huda Beauty

Instagram handle: @hudabeautyshop


KKW

KKW/Instagram

Instagram handle: @kkwbeauty


Kylie Cosmetics

Kylie Cosmetics

Instagram handle: @kyliecosmetics


MAC Cosmetics

Instagram handle: @maccosmetics


Michael Kors

Instagram handle: @michaelkors


NARS

Instagram handle: @narsissist


Nike

Courtesy of Nike

Instagram handles: @niketraining and @nikewomen


NYX Cosmetics

Instagram handle: @nyxcosmetics


Oscar de la Renta

Getty/Slaven Vlasic

Instagram handle: @oscardelarenta


Ouai Hair

Instagram handle: @theouai


Outdoor Voices

Courtesy of Outdoor Voices

Instagram handle: @outdoorvoices


Prada

Jared Siskin / Getty Images

Instagram handle: @prada


Revolve

Instagram handle: @revolve


Uniqlo

Instagram handle: @uniqlo


Warby Parker

Business Insider

Instagram handle: @warbyparker


Zara

Zara

Instagram handle: @zara

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.