You can finally see how many times people actually watched your Instagram videos.
You might not see view counts right away — Instagram is rolling it out over the next few weeks — but they will show up in place of “likes” below a video. However, if you tap the number you’ll also still be able to see how many “likes” a video received too.
The photo-sharing social network says that the time its users spend watching vids has increased by more than 40% in the last six months.
This is actually the second big video announcement Instagram made this month: The company just started allowing advertisers to upload 60 second clips as it continues to try to suck advertising dollars.
This move towards view counts will be good for non-advertising brands too, who will be able to better understand how much their time committment is paying off.
Like Facebook, Instagram counts a view as at least three seconds of an autoplay.
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