Inside Instagram's brand-new NYC headquarters, which has a gelato station, a stocked bar, and backdrops for capturing the perfect Instagram photo

Avery Hartmans/Business InsiderInstagram CEO Kevin Systrom, left, and cofounder Mike Krieger at the unveiling of Instagram’s New York headquarters.

Stepping inside Instagram’s brand-new New York City headquarters is like walking into a perfectly curated Instagram feed.

There’s the pastel-coloured juice and gelato bar where you can get a fruity beverage served in a coconut, complete with an umbrella.

There’s a living wall that stretches up to the second story where you can recline on a brightly coloured pouf and gaze out the large windows overlooking downtown Manhattan.

Or you can visit the library, a quiet, mid-century modern haven for reading and relaxing.

In short, Instagram’s new headquarters are incredibly … Instagrammable.

Business Insider got a chance to see the new space in person shortly after employees had moved in. Here’s what it’s like:


Instagram worked with architecture firm Gehry Partners to create its new headquarters. The space used to house Wanamaker’s department store.

Instagram

When you first arrive, you’re greeted by a huge digital greeting wall. The screens change constantly to display photos from Instagram users.


When Instagram first opened its NYC office in 2015, it had three employees working there at the time. Now, Instagram expects to have 350 people there by the end of the year.

Instagram

More than a third of Instagram’s engineering team will be based in New York by the end of 2018.


Visitors to Instagram HQ have the option to snap a photo inside this colourful dome. The furniture inside is modular and can be moved around so you can capture your shot.

Instagram

Instagram’s kitchen is stocked with coffee and tea, and has refrigerators full of juice, flavored water, pop, and Gatorade.

Avery Hartmans/Business Insider

Instagram employees can also grab healthy snacks and cereal.

Avery Hartmans/Business Insider

Instagram plans to feature rotating photography exhibits in its central atrium. The space is also used for speaker series and company gatherings.

Instagram

The office has its own bar, called the Thirsty Flamingo. The bar is stocked with beer, wine, and liquor, and employees can serve themselves.

Avery Hartmans/Business Insider

Or, employees can visit the Frozen Palm, a juice and gelato bar.

Avery Hartmans/Business Insider

The Frozen Palm serves 18 flavours or smoothies and juices, which are made to order. They even have names inspired by Instagram filters, like Gingham and X-Pro II.

Avery Hartmans/Business Insider

You can also grab a gelato in one of more than 20 flavours. Instagram CEO Kevin Systrom said employees have started keeping track of how many days in a row they have eaten gelato.

Avery Hartmans/Business Insider

In the corner of the office, a living plant wall stretches up two floors. The area has several colourful poufs to lounge on.

Avery Hartmans/Business Insider

There are also plants scattered elsewhere throughout the office.

Avery Hartmans/Business Insider

Here’s the view out of one of Instagram’s office windows.

Avery Hartmans/Business Insider

There are plenty of spaces throughout the office for employees to sit and relax …

Avery Hartmans/Business Insider

… or to take impromptu meetings.

Avery Hartmans/Business Insider

And there are plenty of conference rooms available, all with New York-centric names like “Blair Waldorf” — a character from “Gossip Girl” — and “Dollar Hot Dog.”

Instagram

There’s a studio for filming videos or shows for Instagram …

Avery Hartmans/Business Insider

… and, for those times when you just need a little bit of quiet, a library stocked with comfortable seating.

Instagram

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