Instagram’s new hashtag feature can supercharge your feed — here’s how it works

  • On Tuesday, Instagram announced a new feature that allows users to follow hashtags on their Instagram feeds.
  • The tool highlights users’ interests by creating a highly curated content feed that includes relevant hashtags.

Instagram is giving users a new way to curate their social media feeds: On Tuesday, the popular photo-sharing app announced users will now be able to follow specific hashtags through Instagram.

Instagram photos are typically hashtagged with any number of descriptions (#blessed, #winning, #sunset, to name only a few), which users can discover through Instagram’s “explore section” or by clicking on the hashtagged word in the app.

The new feature lets users follow hashtags that interest them, the way they would follow a user profile. The feature provides users with a tool to curate their feeds according to their interests and explore engaging content.

Here’s how it works:

If you click on a hashtag in Instagram, you’ll now be taken to a dedicated page for that hashtag. Hitting the “follow” button on that page will keep you updated on the latest posts containing the tag.


You can keep tabs on the hashtags you follow the same way you keep track of the people, and can unfollow a particular hashtag at anytime.