Instagram just reached 1 billion users

  • Instagram announced on Wednesday it had reached 1 billion active users for the first time ever.
  • In comparison, Facebook has around 2.19 billion monthly active users and Snapchat has about 100 million monthly active users.
  • Instagram also announced it was launching a hub for creators to upload long-form videos and make money from ads.

Instagram has reached a major new milestone: 1 billion users.

On Wednesday, the social media announced the new statistic at a press event alongside its new YouTube-rivalling video hub, IGTV.

It means Instagram joins a prestigious club of apps and services that have one billion users, that includes Facebook, WhatsApp, Google Chrome, and YouTube.

As of the first quarter of 2018, Instagram parent company Facebook had about 2.19 billion monthly active users. Snapchat, Instagram’s main competitor, said in February it has 100 million monthly active users.

“It truly wouldnt have happened without all of you,” CEO Kevin Systrom said of hitting the one-billion-user-mark.


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