It now has 1.75 million users who upload 290,000 photos a day, which is huge.
And it just raised $7 million in new financing from Benchmark Capital and some individual investors, like Twitter founder Jack Dorsey, ex-Googler Chris Sacca, and Quora CEO Adam D’Angelo.
It’s interesting to see how the Facebook Mafia has split its bets between Instagram and rival Path, which was founded by ex-Facebook star Dave Morin, and just announced an $8+ million round led by Kleiner Perkins and Index Ventures.
Benchmark’s Matt Cohler (early Facebook exec) just made a big bet on Instagram, but he’s also a personal investor in Path, according to CrunchBase. Adam D’Angelo (also early Facebook exec) made a smaller bet on Instagram.
Meanwhile, Path counts The Founders Fund, early Facebook backer Peter Thiel’s fund, among its investors, as well as Facebook cofounder Dustin Moskovitz and current/former Facebook execs Sam Lessin, Chris Kelly, Ruchi Sanghvi, Paul Buchheit, etc. (Some of whom may have also invested in Instagram and/or Picplz, too; we may never know.)
Big bets only, here’s who is backing whom in the mobile photo wars:
Picplz: Andreessen Horowitz
Instagram: Benchmark Capital, Andreessen Horowitz (seed)
Path: Kleiner Perkins, Index Ventures, First Round Capital, Digital Garage, The Founders Fund