Instagram is copying Snapchat's Stories with posts that disappear after 24 hours

Instagram has Snapchat envy.

That much is clear from a new feature Instagram announced on Tuesday called Stories. You can share a photo or video with your friends on Instagram that disappears after 24 hours.

Sound familiar?

It should: Snapchat has a near identical product that it also calls Stories.

The familiarity between the two apps doesn’t stop there; Instagram’s camera interface for creating Stories lets you doodle in different colours and add fun stickers.

Here’s how Instagram describes the new feature, which will be made available soon on iPhone and Android:

“With Instagram Stories, you don’t have to worry about overposting. Instead, you can share as much as you want throughout the day — with as much creativity as you want. You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.”

Stories your friends share on Instagram will be shown in little circular thumbnails at the top of your feed, and you tap to progress through a story like you can on Snapchat.

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