Instagram will now let you make 60 second videos

Instagram will now let regular users create 60 second videos.

Previously, you could only post 30 second clips.

This follows Instagram’s decision to let you see the number of views a video gets instead of the number of likes it gets as well as its move to start allowing advertisers to upload 60 second clips as it continues to try to suck advertising dollars from TV last month.

The photo-sharing social network said recently that the time its users spend watching vids has increased by more than 40% in the last six months.

NOW WATCH: How to send self-destructing messages — and other iPhone messaging tricks

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at