Here’s how much streaming subscribers are worth

Hi and welcome to Insider Advertising for May 21. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:


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Bridgerton eloise and daphne
Daphne Bridgerton and Eloise Bridgerton on ‘Bridgerton.’ LIAM DANIEL/NETFLIX

Netflix, Disney+, and HBO Max make vastly different amounts of money per subscriber and it complicates the picture of who is winning the streaming war

Read the story.


Wells Fargo ATM

Wells Fargo marketing head is exiting amid a wider restructuring of its marketing function and the scrapping of the CMO role

Read the story.


Keith Cartwright
, owner of WPP-backed Cartwright Keith Cartwright

How this brand-new ad agency won over brands like P&G seeking help responding to the pandemic and social issues

Read the story.


Other stories we’re reading:

Thanks for reading and see you on Monday! You can reach me in the meantime at [email protected] and subscribe to this daily email here.