Brands are falling back in love with ad agencies

Good morning and welcome to Insider Advertising for March 8. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

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J Crew holiday event
Recording artist Curtis Harding at the J Crew ‘Holiday by You’ event. Moses Robinson / Getty Images

The pandemic is putting huge pressure on brands, and it’s causing them to fall back in love with traditional ad agencies

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Ebony cover
The new Ebony cover released March 1 featuring artwork by Jon Moody Courtesy of Ebony

The return of Ebony magazine: After a $US14 ($18) million buyout, its new millennial owner talks a historic relaunch

  • Under new ownership, Ebony magazine has officially relaunched.
  • Dominic-Madori Davis spoke with its new owner is 34-year-old Eden Bridgeman, daughter of businessman Junior Bridgeman.
  • Ebony was founded in 1945 by publisher John Johnson and during the 1960s, the publication earned acclaim for its coverage of the civil rights movement. Ebony’s diminutive, sister magazine, Jet, was founded in 1951 by Johnson.

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IAMS dog food

Mars’s new head of pet care in North America explains his plan to take on DTC rivals like Ollie, Jinx, and The Farmer’s Dog

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More stories we’re reading:

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