Good morning and welcome to Insider Advertising for March 12. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:
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- I reported that Amazon’s ad boss, Alan Moss, said it plans to expand the amount of podcast ad space for advertisers.
- The market for podcast advertising is growing as ad sellers try to make it more automated.
- He also said Amazon would roll out remote-control-activated ads this year for TV ad formats.
- Instacart has exploded over the past year as people shift to online grocery delivery in the pandemic.
- It’s trying to build an advertising business on the back of its digital audience and rival Amazon and Walmart.
- Insider identified 14 execs there who are key to building its ad business.
How a tech startup is helping streaming TV services comply with local laws and avoid cultural missteps as they expand internationally
- Tech and data firm Spherex is unveiling technology to help streamers “culturalize” their content, Ashley Rodriguez reports.
- Spherex CEO told Insider about some of the challenges in tailoring content for local markets.
- Spherex generates local age ratings and has new tools that help with custom art and personalization.
More stories we’re reading:
- This digital art just sold for nearly $US70 ($90) million – the highest crypto-art sale in history – making its creator one of the top three most valuable living artists (Insider)
- What you need to know about NFTs, the collectible digital tokens that are selling for millions online (Insider)
- Disneyland is hoping to reopen in late April (Insider)
- 10 real media kit examples that influencers use to get brand sponsorships (Insider)
- Marketers are underpaying Black influencers while pushing Black Lives Matter (Bloomberg)