Insider Retail: Nike’s reckoning with resale – Chipotle’s comeback – Brooks Running growth boom

Happy Thursday. Welcome to another edition of Insider Retail, where we feature some of our top deep dives of the week. Today we’re taking a look at Brooks Running’s growth boom, Nike’s resale reckoning, and a fast-food chain’s digital-sales revival. So without further ado…

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Nike shoes
People wearing Nike sneakers queue outside a Nike store to buy the newly-released Nike sneaker in Shanghai on October 26, 2019. STR/AFP via Getty Images

Insiders said Nike might ignore dubious behavior if it means a sneaker will do well at resale. But after a top exec resigned when her relationship to her son’s resale business was exposed, the CEO is reportedly tackling the issue head-on.

More on that here.

Alex Faherty

Clothing brand Faherty had its best year yet, its cofounder said. Alex Faherty credits the company’s diversified business model, and a recent onslaught of creative writers, for its standout year.

Learn more from our interview with the cofounder.

Brooks Running

Brooks Running increased revenue by 27% in 2020, reaching $US850 ($1,093) million. The company’s CEO shared his plans to hit $US1 ($1) billion this year, and explained the art of converting two million new customers into diehard fans.

These are the CEO’s tips for success.

Brian Niccol

Chipotle’s CEO shared how he brought the chain’s digital sales to $US2.8 ($4) billion in just three years. We have a look inside his tactics for reviving the restaurant’s digital sales.

Check out the CEO’s playbook for revamping sales.