Taco Bell’s new upscale taco chain, U.S. Taco Co., opened its first location today in Huntington Beach, California.
The company provided us with some photos of the menu offerings and renderings of the restaurant when it was announced earlier this year.
First, let’s take a look at the food.
Here’s a combo meal with U.S. Taco’s thick-cut fries, a “Mexican Car Bomb” milkshake, and a steak taco.
These are the Winner Winner tacos with Southern-style fried chicken breast topped with South of the Border gravy, roasted corn, pico de gallo, jalapenos, and cilantro in a flour tortilla.
Tacos will be priced at about $US4 each, and the average check size is expected to be roughly $US12 with a drink.
Here’s a close-up of the Winner Winner.
Customers will be able to watch their food being made inside the glass-enclosed area next to the ordering counter.
The restaurant, meant to attract higher-income foodies, will have an outdoor patio.
This is a rendering of the exterior of the first U.S. Taco Co. location.
Business Insider Emails & Alerts
Site highlights each day to your inbox.