Inside The Yahoo Search Revenue Disaster

carol bartz, steve ballmer, laughingSounded like a good idea at the time?

Yesterday, Yahoo reported a second quarter of massive declines in its search revenue.Yahoo blamed the “headwind” of paying its partner Microsoft 12% of Yahoo’s net search revenues. Yahoo also said Microsoft’s ads are underperforming.

But even without these factors, Yahoo has seen an almost unbroken quarterly decline in search revenues since 2008. Failure is not all down to Microsoft.

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