The Honest Company is a Los Angeles-based startup that makes household products with a conscience.
Founded by actress Jessica Alba, ShoeDazzle founder Brian Lee, and friends Christopher Gavigan and Sean Kane in 2011, the company focuses on creating baby and household goods that use only nontoxic, environmentally friendly ingredients.
The Wall Street Journal reported Thursday that the Honest Company has raised an additional $US100 million in venture capital funding at a nearly $US1.7 billion valuation. An IPO is reportedly in the works.
We recently stopped by the startup’s office to get a feel for its culture. We couldn’t help but agree with our guide that the space looked just like a Pinterest page that had come to life.
Inside, you'll see plenty of Honest products and logos, including this flower wall by the kitchen area.
When Alba, Lee, Gavigan, and Kane started the company in 2011, they had 17 products that were all geared toward the young mother.
'We started the company with this mission of helping to create a nontoxic world,' Lee, who serves as CEO of the Honest Company, told us. 'We strategically decided to go in baby and family first because we knew that was an area of awakening for a lot of mothers, like my own wife.'
Three years later, the company sells about 100 products covering all aspects of the home. 'We wanted to enter with the baby, and we wanted to grow with the family,' Lee said.
The office also has this jungle gym, on which the company invites mummy bloggers and their kids to play as they try out the latest Honest product.
In keeping its commitment to natural ingredients, the design team placed lots of plants around the office.
Once you enter the main office area, you'll see a 'tree of life,' with a picture of each Honest Company employee branching out from the four founders. The company employs about 200 people in its Los Angeles headquarters in addition to 100 more in its Austin office.
This office is very social -- when employees find a cool new restaurant or a place to explore in the neighbourhood, they put it up on this board.
There's a distinctly homey feel throughout the space. Alba, who played a major role in the office design, wanted the conference rooms to feel like living rooms.
Recycled materials are a theme in this office. The table in this conference room was made from reclaimed wood.
A huge perk of having your startup office in Los Angeles is the great weather all year round. The company built this patio so employees could soak up some sun on their lunch break.
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