San Francisco is holding onto summer at the new Museum of Ice Cream, a colourful Instagram paradise where visitors eat ice cream and snap selfies amidst shrines to the frozen treat.
The wildly popular pop-up exhibit sparked a social-media mania during its temporary runs in Los Angeles and New York earlier this year. San Francisco is the largest of the three exhibits and features a sprinkle pool, Pop Rocks cave, and a psychedelic rainbow room.
After selling out the first batch of tickets in 18 minutes, Museum of Ice Cream extended its run through February 2018 — but good luck getting tickets. Those also sold out lightning-fast. Scalpers on Craigslist are selling tickets, originally priced at $US38, for as much as $US135 a pop.
We got the chance to visit Museum of Ice Cream before opening. Take a look inside.
The experience kicks off with a photo opportunity. This machine takes a quick video of you against a bubblegum-coloured backdrop and sends it to your email address.
We indulged in miniature sundaes, made with ginger snap ice cream, savoury sweet ginger crumble, and strawberry-basil sauce -- provided by San Francisco's Bi-Rite Creamery.
Each month, a different ice cream shop creates original flavours for the Museum of Ice Cream.
Photography might be allowed in this museum, but touching is not. We saw a museum employee politely ask a young woman to demount the unicorn in the rainbow room.
Those are bubblegum-coloured bananas hanging from the ceiling.