Blancpain is one of the oldest Swiss watch brands but it was on the verge of death before being taken over by Jean-Claude Biver. This was of course before Biver’s purchase of Hublot, and before Blancpain he was at Omega. Biver is said to have pretty much saved Blancpain (just as he did with Hublot) – a good thing because today, despite the brand’s literal English translation of “white bread,” very few boring things are going on inside the manufacture.
Biver sold Blancpain to the Swatch Group a few years ago. The brand’s CEO right now is Marc Hayek, one of (the late and regrettably lost) Nicolas Hayek’s sons. His rule of the brand has taken it into a series of different directions, and Blancpain has a few distinct personalities as a watch maker. Those personalities include being a classic watch maker, a complicated watch maker, and dive watch maker, a racing watch maker, and a contemporary high-end complex avant garde watch maker. They also have adopted a mechanism similar to the tourbillon called the carrousel. Why? I hear it is because they feel too many people are making tourbillon based movements and they wanted to be different. It is a small distinction, but yet another angle to the brand’s personality. Oh, and they make extremely well-made and high quality animated erotic watches. Yes, you surely should not forget those.
Read the rest of the article here at the watch review site aBlogtoRead.com.
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