News and entertainment website Buzzfeed may be an internet giant but the company’s presence in Australia started with humble beginnings.
It launched over three years ago and the Australian team was made up of just three employees.
Since then it has grown to around 30 staff and the business recently refurbished its new digs in the Tank Stream Labs on Bridge Street in Sydney’s CBD.
Business Insider spoke to Buzzfeed CEO and founder Jonah Peretti while he was visiting the Australian headquarters about the global expansion of the site, machine learning and AI in media, and the rise of populist politics (as well as that lawsuit involving US president Donald Trump).
While we were there, we took a tour of their new Sydney office which will be able to accommodate the growing team.
They have room for 30 more staff members.
A touch of Australian culture is evident throughout the whole office.
For example, the meeting rooms were chosen by the staff, and include famous Australian treats such as “Iced Vovo” (a pink cream and coconut biscuit), “Sausage Sizzle” (a sausage on white bread with onions and sauce), “Fairy Bread”, (a childhood favourite of white bread and rainbow sprinkes), “Golden Gaytime” (a biscuit-encrusted caramel ice-cream on a stick), and “Tim Tam Slam” (a chocolate biscuit-based milkshake drink).
Before employees moved in to the new space, the old energy was cleared in an Indigenous smoking ceremony using a smudge stick and eucalyptus branches.
Scroll down to take a look inside.
As you step out of the lift, you catch a glimpse of the busy office through the glass doors. Let's head in.
It's an open plan layout to encourage collaboration and working in different parts of the office. Employees are encouraged to keep their desks clean and free of clutter. We saw people talking across desks, behind their desks, and across the room.
Bright sunlight flows through high windows. Spot the yellow Buzzfeed icons dotted all around the walls.
CEO sighting! That's Buzzfeed founder Jonah Peretti sitting on the couch in the corner. He's normally based in the New York office.
This beautiful mural was created by Frida Las Vegas, an Australian pop artist. It's a nod to the Aboriginal flag, where the red section at the bottom represents the red dust of the earth, the yellow 'Uluru' represents the sun, and the black section at the top represents the Aboriginal people.
The room bookings are done online, and connect to screens out the front, so you can see when a room is occupied or free to pop into.
There's a window out of the boardroom 'house' where you can peek through back into the office, to see what's happening on the floor.
This is the brand-new studio called 'Tim Tam Slam', where Buzzfeed will do original photo shoots and videos. It wasn't quite finished when we visited.
The kitchen is large and vibrant. It can hold the entire office, and is used for all-staff meetings. They put on lunches for staff on Mondays and Wednesdays here, as well as a treat of bagels on Fridays.
Staff can help themselves to a variety of breakfast items including tea, coffee, cereal and bread as well as soft drinks and beer (on Friday afternoons)...
...and if you're feeling peckish, can grab a bag of chips or box of chocolate from the snack station...
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