Inside Amazon: Everything we know about the e-commerce giant's growing advertising business

Alex Wong/Getty Images; Samantha Lee/Business Insider
  • Amazon is steadily building an advertising business that competes with Google and Facebook.
  • Amazon’s ad business is expected to make $US17.6 billion in 2020, according to financial services firm Cowen.
  • Amazon is increasingly rolling out new ad video and search formats and measurement tools to win budgets from big brands.
  • At the same time, Amazon’s ad business is experiencing a number of growing pains like proving to advertisers that its platform can increase brand awareness and loyalty.
  • Business Insider has pulled together all of our recent coverage chronicling Amazon’s advertising business. You can read most of these stories by subscribing to BI Prime.

Amazon is increasingly taking on Facebook and Google for digital advertising dollars. Here’s the latest on what we know about the company’s moves to turn advertising into a larger revenue stream.

Amazon’s leadership


How to get a job at Amazon

Competing with Google, Facebook and Walmart

OTT advertising

Relationships with agencies

New ad formats and measurement tools

Amazon’s move into private labels

Influencer marketing

Moving into New York

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