Inside Amazon's growing ad business: Everything we know about how the e-commerce giant is making inroads with marketers

Reuters/Joshua RobertsJeff Bezos, president and CEO of Amazon and owner of The Washington Post, speaks at the Economic Club of Washington DC’s ‘Milestone Celebration Dinner’ in Washington, U.S., September 13, 2018.
  • Amazon is steadily building an advertising business that competes with Google and Facebook.
  • Amazon’s ad business doubled year-over-year and made $US10 billion in 2018. Analysts expect for it to grow significantly more over the coming years.
  • Amazon is increasingly rolling out new ad video and search formats and measurement tools to win budgets from big brands.
  • At the same time, Amazon’s ad business is experiencing a number of growing pains like proving to advertisers that its platform can increase brand awareness and loyalty.
  • Business Insider has pulled together all of our recent coverage chronicling Amazon’s advertising business. You can read most of these stories by subscribing to BI Prime.

Amazon is increasingly taking on Facebook and Google for digital advertising dollars. Here’s the latest on what we know about the company’s moves to turn advertising into a larger revenue stream.

New ad formats and measurement tools

Relationships with agencies

Amazon’s move into private labels

OTT

Influencer marketing

Moving into New York

Competing with Google and Facebook

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