- New website inkifi.com has created an Instagram calculator that can work out how much your posts are worth based on your follower count.
- Business Insider’s lifestyle reporter tested the tool out — and her posts turned out to be worth very little.
- Micro-influencers with as few as 3,000 followers, though, are charging brands as much as £100 a post.
It can feel unfair heading to a 9-to-5 job each day when there are some people out there travelling the world for free, getting paid large sums to take photos of themselves in incredible destinations.
But if you’ve always aspired to live the influencer lifestyle, there’s a away to find out if your current profile would make the cut.
A new website called inkifi.com has created an Instagram calculator that can work out how much your posts are worth based on your follower count — simply by typing in your Instagram handle.
Inkifi used data from “The State Of Influencer Marketing 2017” report and calculated that, on average, each follower on your Instagram channel is worth £0.0043 — though it noted that all deals made between influencers and brands do differ.
And don’t be fooled into thinking that you need hundreds of thousands of followers to be in with a chance of earning any cash.
We are already know that “micro-influencers,” people who have as few as 3,000 followers on the photo sharing app, are charging some brands to post on Instagram.
Influencer marketplace Tribe told Business Insider that micro-influencers with between 3,000-10,000 followers can charge brands between £50 and £100 for a post, while people with over 100,000 followers can demand more than £350 per photo.
I do not fall into that category, sadly, and have a modest following of just over 400.
To use the calculator, I took my Instagram username and entered it on the Inkifi site.
It turns out that my measly 417 followers are not going to get me very far in the influencer world — I’m apparently worth just £1.79 (or $US2.35) a post to brands.
But it’s still something to work from. 31-year-old Elma Beganovich, a “superstar influencer” who has over 735,000 followers on Instagram, told Business Insider that things can ramp up pretty quickly — once you apply yourself, that is.
Beganovich and her sister Amra quit their corporate jobs in 2013 to become social media personalities, something which barely existed at the time.
Beganovich told Business Insider that over the course of two years she and her sister went from charging brands $US99 (£75) for a single sponsored post to an enormous $US20,000 (£15,000).
Below is an example of a collaboration Beganovich recently did with the 5-star The Pierre, the iconic US flagship of Taj Hotels on New York’s Fifth Avenue.
According to inkifi, based on her follower count Kim Kardashian is making £448,100 off just one Instagram post, while supermodel Gigi Hadid is earning £156,100. However, we suspect their names alone come with a bigger price tag for brands.
It’s also worth noting that those in the know in the influencer marketing world say that your worth to brands is based on more than just your follower count.
Lisa Targett of Tribe told Business Insider: “Now the metric brands should be looking at is the cost per engagement — the cost of the post divided by the number of comments, likes, and shares — because these days anyone can buy reach.”
According to Targett, from a cost-per-engagement perspective, anything under 30p is considered good for brands.
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